Marie Marquet, the creative force behind our brand

Marie Marquet, born in 1990, is an exceptional fashion designer and graduate of the renowned Chambre Syndicale de la Couture Parisienne.

Awarded prestigious honors such as the Designer’s Apartment Selection and the Fashion Design Innovation Prize at Guangzhou Fashion Week, Marie perfected her craft at iconic houses including Hermès and Chanel.

In 2014, she founded MiniMe Paris, originally as a line of accessories for children, a name that reflected both her universe and her first creations. This first chapter quickly evolved, and in January 2015, MiniMe unveiled its first ready-to-wear collection, expanding from accessories into a broader creative playground.

MiniMe Paris is not only a maison, it is a fantastical universe where haute couture technical mastery merges with imagination, surrealism and color. Each piece is a one-of-a-kind upcycled creation, transformed into a wearable work of art.

Beyond fashion, MiniMe has built an immersive world: rainbow-colored, playful and poetic. A place where creativity flows through every detail, from exclusive collections to DIY workshops that invite everyone to personalize and dream.

Today, MiniMe Paris stands as both a brand and a universe, a bridge between fashion, fantasy and imagination.

October 2014

Marie makes her debut at Première Classe with a first accessories collection that quietly redefines the codes.
A delicate fusion of couture know-how and creative upcycling, each piece reflects a deep love for craftsmanship and a desire to give new meaning to fashion.
More than accessories, they're personal stories, poetic, playful, and bold.
A promising beginning for a maison that believes in beauty with purpose.

The name "Minime" comes from the first collection, a mother and daughter themed line of accesories.

January 2015

Marie unveils her first ready-to-wear collection "MiniWonderMe", where couture sensibility meets a playful DIY spirit.
Thoughtfully designed, each piece blends sustainable materials with a personal, handcrafted touch.
More than just clothing, it's an invitation to wear your story, with freedom, care, and a hint of rebellion.
A gentle step toward a new kind of elegance, rooted in creativity and purpose.

May 2015

MiniMe Paris crafts the iconic storefront for Colette, a daring fusion of cutting-edge couture elegance and youthful DIY energy.
This design transforms retail into an immersive art experience, where luxury meets bold creativity and every detail tells a story.
More than a storefront, it's a statement: fresh, fearless, and unmistakably MiniMe Paris

January 2016

MiniMe Paris products shine in 20 carefully curated retail stores, blending haute couture craftsmanship with vibrant
DIY spirit.
Each location showcases the brand's signature fusion of sustainable luxury and bold creativity, inviting a new generation to discover pieces that redefine elegance and celebrate individuality.
MiniMe Paris isn't just in stores, it's making its mark on the future of fashion.

March 2016

Fashion Week offers the stage for Marie’s very first runway show, a joyful mix of refined craftsmanship and playful DIY spirit.

Each look reflects her love for detail, her passion for upcycled beauty, and her belief that fashion can be both bold and mindful.

It’s not just a show, but a heartfelt beginning, one that celebrates creativity, community, and the courage to do things differently.

March 2017 Disney

In a landmark collaboration celebrating Disneyland Paris’s 25th anniversary in March 2017, MiniMe Paris fused whimsical magic with haute couture precision. More than a simple partnership, it marked the beginning of MiniMe’s recognition on the international stage — a turning point where childhood dreams started to materialize into reality.

This collaboration blended youthful DIY flair and sustainable luxury, crafting exclusive pieces that captured imagination and elegance in perfect harmony. Beyond fashion, it became a creative celebration where the fairytale met couture craftsmanship, opening the way for MiniMe’s unique voice in the world of design.

October 2017

American icon Lady Gaga commissions a one-of-a-kind hat, a bold masterpiece where avant-garde couture meets rebellious DIY spirit.

Crafted with impeccable artistry and fearless creativity, this exclusive creation redefines statement fashion, embodying both luxury and individuality.

More than an accessory, it’s a wearable work of art made to turn heads and break rules.

December 2017 Barbie

MiniMe joins forces with Barbie in December 2017 for a one-of-a-kind collaboration, giving birth to an exclusive figurine that blends dream, craft, and identity.

More than just a creation, this unique Barbie was later reproduced in life-size and sold at a charity auction, with proceeds dedicated to supporting sick children in hospitals, adding an extra layer of heart and meaning to the project.

Imagined as a celebration of creativity and empowerment, the piece captures the spirit of MiniMe Paris, where DIY culture meets couture codes, and where every detail is handmade with love and intention.

From the custom outfit to the accessories, each element reflects a shared vision: bold, playful, inclusive, and deeply rooted in storytelling.

It’s not just a figurine, it’s a miniature manifesto. A tribute to those who grow up crafting their own path, rethinking beauty on their own terms, and a reminder that fashion can also be a force for kindness and change.

February 2018

Emojis bring a joyful twist to Minime’s universe in an unexpected collaboration that mixes pop culture with handcrafted couture.

This playful encounter between digital icons and artisanal savoir-faire gives birth to a capsule full of character, where each piece is infused with humor, emotion, and creative freedom.

Hand-customized with care, the designs celebrate the power of symbols, feelings, and the freedom to express who you are, with style and softness.

A humble but vibrant statement: fashion can be fun, thoughtful, and made with heart, one emoji at a time.

April 2018

The launch of our very first creative workshops marked a new chapter for MiniMe Paris, a space where hands, hearts, and ideas came together.

It began with a millinery workshop led by Kiki, a close friend of the house. This first session gave birth to a hat imagined and crafted in the spirit of couture playfulness, a symbol of how creativity can be both intimate and collective.

From embroidery to customization, each workshop that followed invited participants to explore their imagination, learn savoir-faire, and create something truly personal.

It has never been about perfection, but about expression. About sharing moments, learning by doing, and discovering the joy of making with others.

A humble yet vibrant step that opened the way toward a more playful, inclusive, and handmade vision of fashion.

December 2019

MiniMe Paris opens a new chapter at 73 Boulevard Sébastopol, a vibrant home for creativity, craft and couture dreams. More than just a boutique, this new space is a living atelier, where imagination takes shape through one-of-a-kind DIY workshops, custom creations, and shared moments of joyful making.

Every corner is designed to inspire, with color, care, and a touch of chaos. Here, you can stitch, paint, embroider, glue, reinvent... and most of all, express yourself freely. A humble, glowing step forward for Minime, a place where fashion meets hands, heart, and the magic of doing it your way.

March 2020

MiniMe Paris goes digital with the launch of our online customization services.

In the midst of the COVID crisis, when workshops and gatherings had to stop, this new format allowed everyone to keep creating from home. It quickly became more than just a service. It was a way to stay connected, to share creativity, and to transform isolation into moments of imagination.

From choosing colors and messages to designing details, anyone could co-create their dream piece remotely, letting their personality shine through every stitch.

This was couture with a twist, playful, made-to-measure, and deeply personal. No mass production, only bold expression handcrafted with love.

From this moment the MiniMe community was born. The Mims grew out of this shared experience, a family of creators united by the joy of making even when apart. March 2020 marked a turning point where creativity and community truly became one.

May 2021

MiniMe Paris proudly celebrates a major milestone: 500,000 followers on TikTok.

A growing community of passionate creatives and fashion lovers now follows the Minime journey where DIY meets couture, and individuality is celebrated with color, craft, and joy.

This achievement reflects the power of authentic storytelling, shared creativity, and a new generation that dares to reinvent fashion on its own terms.

We are deeply grateful for the love, support, and energy and excited to keep inspiring, creating, and dreaming together.

June 2021

Our creative workshops are finally back and more alive than ever.

After a time apart, the doors reopen, the scissors click, the glitter flies, and ideas bloom again.
We’re ready to stitch, paint, embroider, glue, and dream together.

These workshops aren’t just about making things, they’re about reconnecting.

With your hands. With others. With joy.

A fresh start full of color, freedom, and imagination.
MiniMe-style: DIY, couture, and 100% from the heart.

July - January 2021

MiniMe Paris opens its very first boutique, a six-month pop-up of pure creative magic.

It was a small space of just 30 square meters, but it carried the whole spirit of MiniMe within it. Halfway between a concept store, an art studio, and a DIY playground, it became a place where bold pieces, custom treasures, and workshops came to life.

Every corner told a story. Glitter met couture, upcycling met attitude, and visitors discovered that fashion could be playful, inclusive, and deeply personal.

It was not just a store. It was a living space for style rebels, dreamers, and makers. Limited in size, limited in time, but unlimited in imagination.

This first pop-up was a modest beginning, yet it marked the true opening of MiniMe to the world.

September 2022

MiniMe Paris is back on the map, brand distribution officially resumes.

After a pause to refocus, create, and dream bigger, the collections are once again finding their way into select concept stores and boutiques.

From bold accessories to custom-ready pieces, each drop carries the MiniMe DNA: DIY flair, couture details, and unapologetic self-expression.

This isn’t just a comeback, it’s a new chapter.
Stronger, sharper, and stitched with purpose.

November 2023

MiniMe opens the doors to its very first MiniMeLand Concept Store at 25 Rue Turbigo in Paris.

More than a store, it was conceived as a full experience. A dreamlike space where fashion, art, and DIY came together under one roof, imagined as a place to live and create rather than just to shop.Inside, every detail was designed to spark joy. Visitors could discover custom workshops, exclusive pieces, gifts and goodies, a selection of independent creators, and a world of colors, glitter, and imagination. The decoration itself became part of the journey, turning the boutique into a surreal playground where couture met emotion.

MiniMeLand quickly became a home for those who love to create, express, remix, and reinvent the rules. It was a couture lab for the new generation, an experience store where every corner told a story.

The dream had finally found its address, stitched with freedom, creativity, and heart.

July 2024

Marie Marquet, founder of MiniMe Paris, becomes Artistic Director of Joia, the colorful sneaker and sportswear brand.

Through this collaboration, Joia evolves into more than footwear. It becomes an experience of joy, freedom, and bold self-expression, infused with Marie’s signature mix of imagination, storytelling, and handcrafted emotion.

April 2025

MiniMe Paris moves from its very first historic atelier to Wonderland, the second experience store located in the loft at 73.

This new chapter marks a turning point for the brand, expanding into a larger, more immersive space that combines fashion, art, and lifestyle. Alongside exclusive creations, the new Wonderland introduces a café x DIY workshops concept, where visitors can enjoy a drink while customizing their own pieces, and a new range of creative workshops designed to spark imagination and community.

More than a store, Wonderland becomes a living hub where creativity and conviviality meet, a place to create, share, and dream together.

September 2025

MiniMe Paris opens its second experience store in Saint-Denis, unveiling a new chapter in the brand’s story. At the heart of the space is a coffee shop combined with a new generation of creative workshops: pastry, candle-making, terrariums, DIY couture, sip & craft sessions, as well as jewelry design, custom accessories and phone case creation.

More than a store, it is imagined as a surreal, yummy-pop universe where creativity, flavors and imagination meet.